1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies stored on your device. As you navigate the Site, we gather information about the specific web pages or products you view, the websites or search terms that led you to the Site, and how you engage with the Site. This automatically collected information is referred to as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: These are data files placed on your device or computer, often with an anonymous unique identifier. To learn more about cookies and how to disable them, please visit allaboutcookies.org.
- Log Files: These track activities on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: These are electronic files that record information about your Site browsing behavior.
Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
2. How We Use Your Personal Information
We use the Order Information we collect primarily to fulfill orders placed on the Site, which includes processing payment information, arranging shipping, and providing invoices and order confirmations. Moreover, we use this Order Information to:
- Communicate with you;
- Assess orders for potential risks or fraudulent activities; and
- When aligned with your preferences, send you information or advertisements related to our products or services.
The Device Information we collect helps us identify potential risks and fraud, particularly your IP address. It also aids in enhancing and optimizing our Site, such as generating analytics to understand how our users navigate and interact with the Site. This information also assists in evaluating the effectiveness of our marketing and advertising campaigns.
3. Sharing Your Personal Information
Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information (such as subpoenas or search warrants), or protect our rights.
4. Behavioral Advertising
As mentioned earlier, we use your Personal Information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you. To learn more about how targeted advertising functions, please visit the Network Advertising Initiative’s (“NAI”) educational page here.
You can opt out of targeted advertising by using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.
5. Do Not Track
Please be aware that we do not modify our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.
6. Your Rights
If you are a European resident, you have the right to access the personal information we have about you and request corrections, updates, or deletion of your personal information. If you wish to exercise this right, please contact us through the information provided below.
Furthermore, if you are a European resident, please note that we process your information to fulfill contracts we may have with you (e.g., processing orders through the Site) or for our legitimate business interests mentioned above. Additionally, your information may be transferred outside of Europe, including to Canada and the United Kingdom.
7. Data Retention
We retain your Order Information for our records when you place an order through the Site, unless you request us to delete this information.
9. Age Restriction
The Site is not intended for individuals under the age of 18.
10. Contact Us
For further information about our privacy practices, inquiries, or to lodge a complaint, please contact us via email at firstname.lastname@example.org.